UX Case
UX Design Process
Why:
The SRV system is a desktop application that allows vehicle classification and collects tolls. The application was developed ten years ago without considering the user's needs. During all this time, the application did not have any updates. As a result, the company was losing customers and new business. I was asked to implement a user-centered methodology that allows me to understand the user´s needs stakeholder´s needs and build a solution that meets usability heuristics, is modular, and attractive, with current technology and market trends; all this through performing user research that allows obtaining relevant information and being able to make appropriate decisions about information architecture and graphic interface.
How:
Research - Ethnographic research
I started by performing research, which allowed me to understand the context, needs, behaviors, and user goals. With the data that the research throws, I created user personas and scenarios, generated a journey map, and visualized the complete process so that, together with the emotions and behaviors of the user, I found opportunities that added value to my use. The research revealed the importance of improving visual confirmations about what is happening in the application, eliminating the false sense of completeness to avoid stress.
Affinity map pain points
I prioritized each pain point based on its importance to the user as well as its importance to the company.
Ideation
Ideas that solve the problem, I used tools such as brainstorming and crazy eights that encourage creative thinking. I did some preliminary validation on the Lo-Fi UI sketches and used the feedback to refine my sketches and narrow down my solutions for the Hi-Fi mockups.
What:
In the end, we accomplished the main goal, which was to update the application considering user needs and goals. Regarding business needs, the application is now a state-of-the-art app with the most modern technology and user experience.